About Us
Get to know Feature Team™
About Feature Team™
Our Story
Believe it or not, Feature Team™ was started in a basement in 2018...
Our founders, following the transition of a prior organization, began receiving frequent requests for software engineering, data management, training, business process support, and design services.
In response, they established a new organization in the Steel City (Pittsburgh, PA) to meet those needs through structured, project-based engagements.
Founded in 2018, Feature Team™ remains a small but growing organization, expanding the number of dedicated project teams available to support client initiatives.
With roots in custom systems development and agile software delivery, we focus on applying modern technology principles to design and build solutions that deliver measurable value for our clients and their customers, while remaining mindful of cost, scope, and sustainability.
Our Purpose
Why do we exist?
At our core, we are builders and business-minded technologists who apply our skills to design and deliver software, tools, and digital experiences that support people and organizations.
We believe meaningful impact comes from strong culture, clear values, and technical excellence, and we strive to reflect that through the way we work by:
- Being a trusted and collaborative partner to clients pursuing ambitious initiatives
- Advocating for a more equitable and inclusive technology ecosystem
- Fostering a community of diverse, thoughtful, and passionate technologists
- Pursuing sustainable growth and long-term commercial success
Our Core Values
The company
Feature Team™ is committed to building an organization that reflects the diversity of the communities we serve and to fostering an inclusive, respectful working environment.
We value diversity of background, perspective, and experience, and we strive to create a culture where discrimination and inequity are not tolerated within our organization or our work.
In serving our clients, we focus on solving complex business and technical challenges by bringing together a broad range of viewpoints and expertise to deliver thoughtful, effective solutions.
Planning
At Feature Team™, we approach planning by breaking work into clearly defined features that can be delivered incrementally.
For each feature, we collaborate with clients to clarify goals, outline delivery approaches, and identify relevant technical and business considerations. We help gather and prioritize requirements, define the team structure for the work, and develop high-level, indicative timelines and cost ranges.
These requirements are maintained in a shared backlog, which serves as a working repository to guide development and evolve as the project progresses.
Design & Development & Testing
Feature Team™ applies an iterative development approach to designing, building, and testing software.
Work is typically organized into time-boxed cycles, often ranging from three to six weeks, during which cross-functional teams collaborate to design, develop, and validate incremental portions of functionality.
At the conclusion of each cycle, progress is reviewed with the client and remaining work is reprioritized within the backlog, allowing subsequent iterations to adapt based on feedback, evolving requirements, and project needs.
Delivery
To align with our iterative development approach, Feature Team™ practices incremental delivery of functionality throughout a project.
Work is typically completed in time-boxed cycles, often lasting several weeks, with progress reviewed and incremental functionality shared at the end of each cycle. New work builds upon previously completed functionality, allowing the product to evolve incrementally over time.
This approach emphasizes smaller, focused units of work, which supports ongoing testing, feedback, and adjustment. By working in manageable increments, teams can more easily identify issues, incorporate changes, and adapt as requirements evolve.
Marketing
From a marketing perspective, Feature Team™ provides project-based support for the creation of marketing assets.
This may include the design and development of marketing collateral, ad creative, and limited multimedia assets, along with high-level guidance on potential channels or platforms where advertising may be considered.
Marketing services are advisory and creative in nature and are delivered within defined project scopes.
Agility
How We Work
More than ever, effective management of technology plays a critical role in supporting business competitiveness. Many organizations face ongoing challenges balancing adaptability, reliability, and security as technology environments grow more complex.
We address these challenges by applying an agile delivery approach centered on cross-functional, project-based teams capable of delivering complete features within defined scopes of work. We refer to this approach as working through Feature Teams.
From our experience, organizations benefit when work is organized around clear ownership of features, shorter delivery cycles, and a focus on high-value outcomes. Without this structure, teams can encounter inefficiencies such as unnecessary handoffs, delayed feedback, and increased rework.
Feature Teams and agile delivery practices emphasize incremental progress, collaboration, automation, and simplicity. At Feature Team™, we refer to these practices as Championship Habits — the consistent, intentional behaviors that support quality delivery and sustainable results for both our teams and our clients.
Need a tech Partner! Contact Feature Team today.